Presentations
Presentations will begin in semester1. Students are requested to choose one of the following References from the Topics shown. All books referenced can be found in the library. Presentations should last no more than 10 minutes. A laptop and powerpoint will be provided.
Topic 1 Innovation and New Business
Reference |
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The Google Story, David Vise, Main HD9999.I494.G66/VISE Chpt 1 & 4. |
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High Stakes, No Prisoners, Charles Ferguson, Sci HD9696.2.U64/FERG Chapt 1 |
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The Entrepreneur’s Survival Guide, (Software) J. Cullinane, Main HD31/CULL Chpt. 1, |
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Bridge Across My Sorrows, C. Noble, (Orphanage) Main Special Collection h DA969.N55/NOBL Ch 20 & 21 |
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Bloomberg, Bloomberg, (Information) Main HG172.B56/BLOO Chpt 3 |
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Father, Son & Co: IBM, T. Watson, Sci HD9696.C64.I12/WATS Chpt 2 |
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Grinding it out, McDonalds, R. Kroc, Main TX910.5.K76/KROC Chpt 6 |
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Billion Dollar Game, (TV programmes), SCI PN1992.5/BAZA P. Bazalgette, Foreward & Chpt 1 |
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The Difference between God & Larry Ellison (Oracle), Sci HD9696.C62/WILS Chpts 4, 5 |
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The Road Ahead, Bill Gates, Sci. HD9696.C65.G3/GATE, Chpt 3 |
Topic 2 Attitudes to risk or uncertainty
Reference |
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High Noon – Sun Microsystems, Karen Southwick, Sci. QA76.2.M37/SOUT, Intro & Chpt 1 |
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Management Teams, why they succeed and fail, M. Belbin, Main, Science HD38/BELB |
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The second bounce of the ball, Ronald Cohen, Sci, Chpt 2, |
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Grinding it out, Ray Kroc, TX910.5.K76/KROC Chpt 1 |
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Richard Branson, Mick Brown, Main, HC252.5.B7/BROW, Chpt 5 |
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Father, son and co: IBM, Thomas J. Watson, Science HD9696.C64.I12, Chpt 18 |
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Systems Thinking in the Public Sector, John Seddon, Sci, Chpt 1 |
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Freedom from Command & Control, John Seddon, Sci, Chpt 1 |
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Punished by rewards, Alfie Kohn, Chpt 1 |
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Out of the crisis, W. Edwards Deming, Main, HD70.U5/DEMI, Chpt 1 |
Topic 3 Markets
Reference |
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Positioning, Al Reis & Jack Trout, Main HF5827.2/REIS Chpt 1-6 |
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Fad Surfing in the Boardroom, Eileen Shapiro, Medical HD31/SHAP Chpt 1 |
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The guerrilla marketing handbook / Jay Levinson, Main & SH, HF5415 – p. 4-25 |
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Corporate Creativity, Alan Robinson & Sam Stern, SCI & Main HD53/ROBI Chpt 1 |
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The loyalty effect, Reichheld, Frederick F, Main HF5415.5/REIC – Chpt 3 |
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Built to Last, James Collins & Jerry Porras, SCI HF 5386/COLL Chpt 7 |
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Grinding it out : the making of McDonald's, Ray Kroc, Main, TX910.5.K76/KROC, Cpt 6 |
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Innovation: The Attacker’s Advantage, Richard Foster, Sci. HD45/FOST, Chpt 1 |
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The perfect store: inside eBay, Adam Cohen, Science, HF5478/COHN, Chpt 1 |
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Buzz Marketing, Mark Hughes, SCI HF5827.95/HUGH Chpt 1, 13 |
Semester 2 Presentations
Topic 4 Sales
Reference |
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Pour your heart into it, (Starbucks) Howard Schultz, Main TX910.5.S33/SCHU Chpt 5 |
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How to sell more: Neil Johnson, Main HF5438.25/JOHN, Chpt 1 |
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How to master the art of selling, Tom Hopkins, Main, HF5438.25/HOPK, Chpt 1 |
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Corporate Creativity, Alan Robinson & Sam Stern, SCI & Main HD53/ROBI Chpt 1 |
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The perfect negotiation, Gavin Kennedy, Main, HD58.6/KENN, Chpt 1 & 4 |
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The entrepreneur's survival guide, John Cullinane, Main HD31/CULL Chpt 1 |
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Virgin King: inside Branson’s business, Tim Jackson, Main, HC252.5.B7/JACK, Chpt 18 |
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The HP way : how Bill Hewlett and I built HP, David Packard, Main, HD9696.A3.U5/PACK, Chpt 3 |
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eBoys, Randall Stross, Sci HG2463/STRO,Chpt 1 |
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The Microsoft Way, Randall Stross, Main HD9696.C64.M533/STRO, Chpt 7 |
Topic 5 Management
Reference |
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Your Disobedient Servant, Leslie Chapman, Main, JN425/CHAP, Part 1 |
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High Output Management, Andrew Grove, Main HD31/GROV, Chpt 1 & 2 |
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How to master the art of selling, Tom Hopkins, Main, HF5438.25/HOPK, Chpt 1 |
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Control your destiny of someone else will: GE, Noel Tichy, Main HD9697.A3.G7/TICH |
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The Nature of Managerial Work, Henry Mintzburg, Chpt 4 |
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The new GE, R. Slater, Main, HD9697.A3.U5/SLAT |
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Who says elephants can't dance? : inside IBM, Louis Gerstner, Science HD9696.2.U64/GERS, Chpt 24 |
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My life and work, Henry Ford, Main, |
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Fad surfing in the boardroom, E. Shapiro, Medical, HD31/SHAP , Chpt 15 |
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Inside Intel, T. Jackson, Sci. HD9696.S44/JACK |
Topic 6 Operations
Reference |
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Parkinson’s Law, C. Northcote Parkinson, Main, PN6175/PARK, Chpts: Parkinson’s Law & Injelititis |
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Nuts! : Southwest Airlines, K. Freiberg, Main, HE9803.S68/FREI, Chpt 4 |
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Go : an airline adventure / Barbara Cassani, Main & Science., HE9843/CASS, Chpt 11 |
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Pour your heart into it: Starbucks, H. Schultz, Main TX910.5.S33/SCHU, Chpt 20 |
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HD31/GOLD, Ch 13,14,15 |
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Schonberger, Science, HD70.J3/SCHO |
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My Years with General Motors, Alfred Sloan, Main, HD9710/SLOA, Chpt 4 |
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Odyssey: Pepsi to Apple, John Sculley, Main, HC102.5.S3/SCUL, Chpt 1 & 2 |
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Mr China, Tim Clissod, Chpt 1 -4 |
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The nature of managerial work, Henry Mintzberg, Cpt 3, 4 |